There are certain criteria for good content. We will see the checklist and why writers use it.

Sentence length:

Google prefers to show content that has high value and is easy to read. Sentence framing is crucial, and shorter sentences are easier to read, helping the user spend more time on our content. Always ensure not to use more than 20 syllables.

Passive Voice:

Limit your passiveness for impressive content. The recommended passive voice should not be more than 10%. Content writers should create more engaging and readable content, using more active voice than passive voice.

Transition Words:

Transition words, also known as linking words, are used to differentiate a phrase and paragraph. Content writers use these words to shift ideas, and transitional words act as a bridge. This idea makes the sentence well-structured, with high readability. Google expects at least 30% of transition words. Some such words are therefore, however, for instance, certainly, moreover, etc.

Flesch Reading Score:

Most search engines use Flesch reading scores to rate web page content. The grades are as follows:

90-100: Very easy to read

80-90: Easy to read

70-80: Fairly to read

We personally don’t recommend below 70 because only postgraduates or university graduates can read it. When you write for a category, make sure to score at least 70 above, making the content readable even for an 11-year-old.

Strategies to improve Flesch reading score:

1. Make your sentences short, not more than 2 to 3 lines.
2.  Similarly avoid difficult words.
3. Use bullet points.
4. Reduce longer words.
5. Stay away from bigger paragraphs.

Consecutive Sentences:

Finally take time to avoid  repetitive words, it makes your content very boring. The Yoast plugin will help you identify consecutive sentences